For me as a level designer focused around combat, I want to throw players a problem, and I want to hear them throw a solution that's unique to them every time.
Originally I was really into PVP level design, although counter-strike disillusioned me to it since meta map choices and intense competitive focus in PVP games ballooned from it and made experimental concepts unpopular compared to simple & safe.
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It varies based on the game, but for a Half life example:
Understand your mechanics & keep your grip on the player loose.