they're just putting keanu in it for the wholesome 100 big chungus cybertruck reddit crowd and they know it
they've taken a man i respected and turned him into a reddit moment
god has been dead for a very long time
Well truly they didn't do it for Reddit, It was a commercial in an NBA game, which means their target is usually casuals, trust me when I say most casuals aren't on Reddit that much, most importantly if you hear the background is also a mainstream song from Billie Elish, which meant hey are targeting people that listen to this type of song, same thing doom did with that stupid rap music commercial, and which way to make all the casuals and normal people get interested in a new game? Keanu reves Hollywood star.
People that are into video games most likely already know what cyberpunk is, people that are not in video games may not, as such they will want to market to those fan base, because as much as I hate to admit it, those sport gamers and casuals make up a big part of the market since they are dumb as fuck and keep buying every sports game in a row, and in general casual players have a bigger market impact.
Ok marketing analysis is done.